Adpulp

The Chronicle of Bright Ideas

Taking Tea Where It’s Never Been Before

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Guayaki Yerba Mate is an emerging beverage brand with interesting stories to tell about their organic, rainforest-grown, fairly traded product. Witness, the seven-minute documentary:

Guayaki also makes room for brand advocates and Mate heads to tell their own tales. Available from the brand’s YouTube channel, “Out of my Gourd” appears to be a New Age-inspired consumer generated commercial.
The brand name Guayaki (Gwy-uh-KEE) honors the Aché Guayakí people. The Ache live in the sub-tropical rainforests of Paraguay, Argentina and Brazil, home of the yerba mate tree.

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About David Burn

Co-founder, editor, and publisher of Adpulp.com. David wrote his first ad for a local political candidate when he was 17 years old. She won her race and the advertising hook was set. Today, David is a writer, strategist, and brand builder in Austin, Texas.