Adpulp

Advertising News and Know-How

You are here: Home / Archives for Brands

Brands

By

For Timex, It’s Time To Acquire More Shelf Space

According to The Wall Street Journal, Timex—the brand that takes a licking and keeps on ticking—is keeping some pretty fancy company these days. This morning, family-owned Salvatore Ferragamo SpA will open the doors of its medieval palazzo on the banks of the Arno River in Florence to Timex Group Chief Executive Joe Santana, who is expected to unveil a deal whereby the U.S.-based company will produce high-end watches …

Continue Reading about For Timex, It’s Time To Acquire More Shelf Space →

By

Was It A ‘Bold Move’ To Crush Phil Leotardo’s Skull?

According to The Detroit News, the Ford Expedition's starring role in the finale of "The Sopranos" was not an official product placement: The scene in question begins with a lingering close-up of the Blue Oval badge on the grille of an Expedition that carries Phil Leotardo, a New York mob boss locked in a deadly feud with series star Tony Soprano. Leotardo gets out of the passenger side and is promptly shot in the …

Continue Reading about Was It A ‘Bold Move’ To Crush Phil Leotardo’s Skull? →

By

Mmmm…Flame-Broiled Bigness

Burger King and its famous Whopper returned to Japan Friday after a six-year hiatus, and customers who lined up for hours at the first new branch needed no translation to understand "whopper" means "outlandishly huge." "It feels more like you're eating a burger," said Shinichi Fujiki, 37, who wore a paper crown as one of the first 100 customers at the Tokyo restaurant's opening. Many hamburgers sold here are small, …

Continue Reading about Mmmm…Flame-Broiled Bigness →

By

A-B Heads To Margaritaville

According to The Wall Street Journal (paid sub req), Anheuser-Busch CEO August Busch IV is under the spell of a Carribean crooner. In its latest move to test the liquor market, beer giant Anheuser-Busch Cos. said it reached an agreement with singer Jimmy Buffett's Margaritaville Spirits to distribute Margaritaville Tequila in Massachusetts. The St. Louis brewer has recently test-marketed several spirits products amid …

Continue Reading about A-B Heads To Margaritaville →

By

Amp’d Mobile Tries Not To Die

So what happens when you try to launch a new mobile phone service with edgy ads that say "Try not to die--Amp'd Mobile is coming"? Yeah, you get a lot of edgy cool hip viral buzz--and a whole lot of deadbeat customers. From BusinessWeek: The gold rush of specialized cell-phone companies targeting niche audiences took another hit on June 1 as Amp'd Mobile, an edgy upstart geared to free-spending youths, filed for …

Continue Reading about Amp’d Mobile Tries Not To Die →