[via Jamie Starr at JoshSpear.com] …
A-B Heads To Margaritaville
According to The Wall Street Journal (paid sub req), Anheuser-Busch CEO August Busch IV is under the spell of a Carribean crooner. In its latest move to test the liquor market, beer giant Anheuser-Busch Cos. said it reached an agreement with singer Jimmy Buffett's Margaritaville Spirits to distribute Margaritaville Tequila in Massachusetts. The St. Louis brewer has recently test-marketed several spirits products amid …
Amp’d Mobile Tries Not To Die
So what happens when you try to launch a new mobile phone service with edgy ads that say "Try not to die--Amp'd Mobile is coming"? Yeah, you get a lot of edgy cool hip viral buzz--and a whole lot of deadbeat customers. From BusinessWeek: The gold rush of specialized cell-phone companies targeting niche audiences took another hit on June 1 as Amp'd Mobile, an edgy upstart geared to free-spending youths, filed for …
Why Is Grey Goose Expensive?
Not because it tastes good, according to a study sponsored by the award-winning ABC News team. In a blind taste test, conducted by Eben Klemm (the director of something called "cocktail development" for B.R. Guest, a chain of upscale restaurants), 5 of 6 testers reported that they "hated" vodka # 1. When they found out it was Grey Goose, here's what they said: "No way!!!" "I can't believe that!" "I really am …
Google Acquires Companies–And Lots Of Power
This article in the San Francisco Chronicle examines Google's ever-increasing power, particularly in light of the company's planned acquisition of banner-ad and cookie monster DoubleClick: On Monday, Google said the Federal Trade Commission wanted more information about its planned $3.1 billion acquisition of online advertising company DoubleClick as part of an antitrust review. A few days earlier, a European Union …
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What’s In Your Moleskine?
Business Week looks at Moleskine's online adventures. With a new range of "city" notebooks launching in the U.S next month—featuring street maps, local information, and space for users to jot down their thoughts—Modo&Modo has also introduced a series of city-focused blogs. Its aim is for these blogs to be more than merely a branded Web presence of the Moleskine notebooks. Written and edited by a team of young local …
It’s Memorial Day Weekend: I Could Use Some Baseball
Austin-based Door Number 3 is doing some nice work for Major League Baseball's Texas Rangers. One can also find TV spots from this campaign on the DN3 website. [via Ask A Copywriter] …
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Water Dudes Get Rich
Associated Press reports that The Coca-Cola Co. has agreed to buy Vitaminwater maker Glaceau in a cash deal valued at $4.1 billion. The transaction is Coca-Cola's largest acquisition ever. Glaceau is an attractive acquisition for Coca-Cola because of its position in the enhanced water and energy drink categories, which Coca-Cola is betting will make up a large portion of the beverage industry's volume and gross …
