Burger King and its famous Whopper returned to Japan Friday after a six-year hiatus, and customers who lined up for hours at the first new branch needed no translation to understand “whopper” means “outlandishly huge.”
“It feels more like you’re eating a burger,” said Shinichi Fujiki, 37, who wore a paper crown as one of the first 100 customers at the Tokyo restaurant’s opening. Many hamburgers sold here are small, with thin slices of meat.
The return to Japan is part of Burger King’s global expansion efforts.
The chain — which runs more than 11,000 restaurants worldwide, including Europe and Latin America — is opening its first stores this year in Egypt, Hong Kong and Poland.
[via Associated Press]
June 8, 2007 By