Mmmm…Flame-Broiled Bigness

Burger King and its famous Whopper returned to Japan Friday after a six-year hiatus, and customers who lined up for hours at the first new branch needed no translation to understand “whopper” means “outlandishly huge.”
“It feels more like you’re eating a burger,” said Shinichi Fujiki, 37, who wore a paper crown as one of the first 100 customers at the Tokyo restaurant’s opening. Many hamburgers sold here are small, with thin slices of meat.
The return to Japan is part of Burger King’s global expansion efforts.
The chain — which runs more than 11,000 restaurants worldwide, including Europe and Latin America — is opening its first stores this year in Egypt, Hong Kong and Poland.
[via Associated Press]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.