A-B Heads To Margaritaville

According to The Wall Street Journal (paid sub req), Anheuser-Busch CEO August Busch IV is under the spell of a Carribean crooner.

In its latest move to test the liquor market, beer giant Anheuser-Busch Cos. said it reached an agreement with singer Jimmy Buffett’s Margaritaville Spirits to distribute Margaritaville Tequila in Massachusetts.
The St. Louis brewer has recently test-marketed several spirits products amid slow growth in its core business. Earlier this year, Anheuser teamed with Mr. Buffett to develop LandShark Lager — dubbed an “original island lager” — through an Anheuser unit, Margaritaville Brewing Co.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.