A-B Heads To Margaritaville

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According to The Wall Street Journal (paid sub req), Anheuser-Busch CEO August Busch IV is under the spell of a Carribean crooner.

In its latest move to test the liquor market, beer giant Anheuser-Busch Cos. said it reached an agreement with singer Jimmy Buffett’s Margaritaville Spirits to distribute Margaritaville Tequila in Massachusetts.
The St. Louis brewer has recently test-marketed several spirits products amid slow growth in its core business. Earlier this year, Anheuser teamed with Mr. Buffett to develop LandShark Lager — dubbed an “original island lager” — through an Anheuser unit, Margaritaville Brewing Co.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.