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Saturn Asks That We “Rethink American”

Saturn_Aura.jpg
I’m posting this print ad for Saturn’s Aura because what they’re saying here is key to the resurgence of the American car market. Simply “Buying American” is not sufficient when the product is inferior. Then one’s patriotism and concern for American labor actually costs a great deal, unnecesarily.

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About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

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  2. dan says

    Fantastic. Deutsch usually punts–on every down–but they actually did something of value here.
    And by “they” I mean the creatives.
    And by “creatives” I mean whoever wrote it.

  3. hadji says

    and to think, i got hosed for writing this (among other truisms) in my book a while back. (but not by u guys. lol)