[via The New York Times] …
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iFeel Like An Idiot. Not.
The news of Apple's iPhone price drop and subsequent mea culpa from Steve Jobs brought out a legion of naysayers, including one on this board who called buying a product on its launch day an "idiot tax." "Idiot tax"? Well, speaking as a genuine, stood-in-line-for-2-hours idiot, I wish more folks in corporate America would do what Steve Jobs did and try to make amends when they screw up. I hope all the "let's have a …
Okay, Now It’s Time To Buy An iPhone
Apple surprised some people yesterday by slashing the price on its iPhone by $200. The 8 gig model will now sell for $399, making it far more attractive to a wider group of mobile users. Steve Jobs also said Apple will stop selling the 4 gig model, as most consumers are opting for the device with more storage capacity. new iPod Touch In other Apple news, the iPod is looking more like the iPhone with a new touch …
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Schools Look To Alums In Ad Game For Much Needed Help
According to Ad Age, some universities are getting creative with their spots that run during NCAA football and basketball games. Stanford, for one, hired Dailey & Associates of West Hollywood to produce a TV campaign. The agency's three-spot campaign looks at the world-changing inventions developed at the college through a humorous lens. Bruce Miller, president of Dailey and a Stanford business-school grad, said the …
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Psalm 9:2
I was a bit startled to find the above leave behind when it was served with my on board breakfast yesterday morning en route from Anchorage to Seattle. I realize the US is a Christian nation, but there's a line here that Alaska Airlines willfully crosses. Their only out is the fact that this Psalm could be, and likely is, an intentional literary reference to the great state of Alaska (Denali means "the high one"). …
Earthlink, Mindspring, And The Fall Of A Great Brand
Today's news that Earthlink is laying off 900 people, or half its staff, is kind of shocking, but I suppose I really shouldn't be surprised. I signed up for Mindspring dial-up service in January 1995. I was living in Atlanta and they were based here. They had a set of "core values" that impressed me--and they lived up to them. When I signed up for service, they overnighted me the startup kit and free book. But they …
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Rance Crain Wants Financial Marketers To Tell The Truth
In an Ad Age editorial, Rance Crain suggests it's time for marketers to educate consumers about the real consequences of financial matters: The sad truth is that many financial marketers don't want prospective home buyers and mortgage holders to understand the downsides of their transactions -- that interest rates can go up without notice, that buyers are taking on too much debt, that housing values don't always go …
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Making Meaning With A Domain Extension
Financial services company, TIAA-CREF, is playing up its status as a nonprofit organization with a new ad campaign from Modernista which includes a new web site, powerof.org. Gareth Kay, who leads the planning department at Modernista said, “We talked to a bunch of participants and a bunch of prospects in focus groups,” and the emphasis on TIAA-CREF’s nonprofit status “felt like an interesting place for the brand to …
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