Adpulp
Advertising News and Know-How
Today's news that Earthlink is laying off 900 people, or half its staff, is kind of shocking, but I suppose I really shouldn't be surprised. I signed up for Mindspring dial-up service in January 1995. I was living in Atlanta and they were based here. They had a set of "core values" that impressed me--and they lived up to them. When I signed up for service, they overnighted me the startup kit and free book. But they …
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In an Ad Age editorial, Rance Crain suggests it's time for marketers to educate consumers about the real consequences of financial matters: The sad truth is that many financial marketers don't want prospective home buyers and mortgage holders to understand the downsides of their transactions -- that interest rates can go up without notice, that buyers are taking on too much debt, that housing values don't always go …
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By David Burn
Financial services company, TIAA-CREF, is playing up its status as a nonprofit organization with a new ad campaign from Modernista which includes a new web site, powerof.org. Gareth Kay, who leads the planning department at Modernista said, “We talked to a bunch of participants and a bunch of prospects in focus groups,” and the emphasis on TIAA-CREF’s nonprofit status “felt like an interesting place for the brand to …
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By David Burn
According to Los Angeles Times, Yahoo edged out rival Google in a University of Michigan customer satisfaction survey released today. Yahoo's ascent reflects consumers' impression, whether deserved or not, that Yahoo has done a better job of innovating to keep up with the times, said Larry Freed, president of ForeSee Results, which wrote an analysis of the data as a sponsor of the University of Michigan's American …
By David Burn
The Wall Street Journal looks at Columbus, Ohio's favorite lingerie maker. Sharen Jester Turney, president and chief executive of the chain, told the paper that new yoga pants, sports bras and other athletic clothes could soon become a major portion of the retailer's business. …
By David Burn
By David Burn
Looking for a client who understands the social media sphere of influence? Universal Studios has (at least) one such creature. photo courtesy of Flickr user, FPRA Cynthia Gordon, VP of Corporate Communications and TV Program Development at Universal Studios, speaking at the Florida Public Relations Association annual conference, described how Universal tapped bloggers, appropriate web sites and YouTube to market …
By David Burn
The Red Cross found itself in the middle of a branding tussle inside a Manhattan courtroom yesterday. According to The New York Times, Johnson & Johnson and the American Red Cross have shared the red cross symbol amicably for more than 100 years — Johnson & Johnson on its commercial products and the American Red Cross as a symbol of its relief efforts on foreign battlefields and in disasters like floods and …
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