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But Jeff and Rich, There’s No Car In This Ad

no_car_in_this_ad.jpg
[via The New York Times]

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About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

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Comments

  1. Danny G says

    It’s interesting that they leaked this ad to the New York Times and the website (where the body copy is continued) isn’t up yet.
    Hyundai, as I can personally attest to, is gunning for Toyota’s brand territory. And they’re not going to do it by showing cars all the time. They need to get into the consideration set of people looking for a new car, which often times they haven’t been.
    The quality of their cars has come a long way–which I didn’t know until I test-drove one. And bought it.
    Although a big fat sumo wrestler is an odd choice for a Korean brand. Isn’t it?

  2. MHB says

    No car is cool by me. If they’re going for rebranding, better to start with a Sumo that’ll make me read copy than yet another car pic I’ll gloss over.