iFeel Like An Idiot. Not.

The news of Apple’s iPhone price drop and subsequent mea culpa from Steve Jobs brought out a legion of naysayers, including one on this board who called buying a product on its launch day an “idiot tax.”
“Idiot tax”? Well, speaking as a genuine, stood-in-line-for-2-hours idiot, I wish more folks in corporate America would do what Steve Jobs did and try to make amends when they screw up.
I hope all the “let’s have a dialogue with our customers” and “marketing is now a two-way conversation” gurus are paying attention. Because this is how some of those conversations should play out–like in real human conversations, “I’m sorry” is a phrase that’s acceptable to use, and it goes a long way in patching things up.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.