Psalm 9:2

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I was a bit startled to find the above leave behind when it was served with my on board breakfast yesterday morning en route from Anchorage to Seattle. I realize the US is a Christian nation, but there’s a line here that Alaska Airlines willfully crosses. Their only out is the fact that this Psalm could be, and likely is, an intentional literary reference to the great state of Alaska (Denali means “the high one”). Even so, seeing a brand use scripture in this way could offend believers and heathens alike.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.