Schools Look To Alums In Ad Game For Much Needed Help

According to Ad Age, some universities are getting creative with their spots that run during NCAA football and basketball games. Stanford, for one, hired Dailey & Associates of West Hollywood to produce a TV campaign. The agency’s three-spot campaign looks at the world-changing inventions developed at the college through a humorous lens.
Bruce Miller, president of Dailey and a Stanford business-school grad, said the agency came up with the campaign after a study of what other universities were doing with their free air time.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.