Brands

When an organization has thousands or tens of thousands workers on the customer service front line, it's nearly impossible to maintain brand standards. According to AP, a McDonald's employee in Union City, GA failed to maintain brand standards and as a result found herself in jail. Kendra Bull, 20, said she accidentally spilled salt on hamburger meat and told her supervisor and a co-worker, who "tried to thump the …

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If you have taste, you don't flaunt it. Not so, says Hennessy. The cognac maker asks instead that you defy convention and "Flaunt Your Taste." To help you do that, Hennessy has a neat little PDF download that you can memorize. The obnoxious copy in Hennessy's manual suggests that: There is nothing more powerful in the world than beauty. Patience is the defensive strategy of the uninteresting. Quality and luxury and …

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Are you a Virgin American? Apparently they're quite the quirky lot. Sean Gannan at Anomaly says, "Despite being a diverse and distinctive group of folks they can, impresario and idealist alike, find things to agree on - be it spectacular shoes, the relative merits of onboard plugs, or a celebratory bag of potato chips." …

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[via The New York Times] …

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The news of Apple's iPhone price drop and subsequent mea culpa from Steve Jobs brought out a legion of naysayers, including one on this board who called buying a product on its launch day an "idiot tax." "Idiot tax"? Well, speaking as a genuine, stood-in-line-for-2-hours idiot, I wish more folks in corporate America would do what Steve Jobs did and try to make amends when they screw up. I hope all the "let's have a …

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Apple surprised some people yesterday by slashing the price on its iPhone by $200. The 8 gig model will now sell for $399, making it far more attractive to a wider group of mobile users. Steve Jobs also said Apple will stop selling the 4 gig model, as most consumers are opting for the device with more storage capacity. new iPod Touch In other Apple news, the iPod is looking more like the iPhone with a new touch …

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According to Ad Age, some universities are getting creative with their spots that run during NCAA football and basketball games. Stanford, for one, hired Dailey & Associates of West Hollywood to produce a TV campaign. The agency's three-spot campaign looks at the world-changing inventions developed at the college through a humorous lens. Bruce Miller, president of Dailey and a Stanford business-school grad, said the …

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I was a bit startled to find the above leave behind when it was served with my on board breakfast yesterday morning en route from Anchorage to Seattle. I realize the US is a Christian nation, but there's a line here that Alaska Airlines willfully crosses. Their only out is the fact that this Psalm could be, and likely is, an intentional literary reference to the great state of Alaska (Denali means "the high one"). …

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