Really, that's pretty much all you need to know. But for the specifics, here's Adweek: General Motors is shifting national creative duties on its Saab nameplate from Interpublic Group's Lowe to sister shop McCann Erickson in Detroit, GM confirmed on Thursday. At the same time, GM is re-consolidating its corporate image business at McCann in Detroit, after splitting duties between McCann and another IPG shop, …
Give It Time Kevin, It’ll Fill Out
Great concept, dialogue and acting in this spot. Crispin is picking up some decent momentum from JWT on this account. …
No High Five For I-5
Horizon Air, a subsidiary of Alaska Airlines, asks that you fly from Seattle to Portland. To help convince you it's worth the airport hassles, Wong Doody has constructed The Slog, a campy microsite that makes the drive seem even less appealing. All seats on the new Shuttle are now $99 one-way for an unrestricted, fully refundable, "walk-up" fare, and $59 one-way and $79 one-way for restricted tickets purchased 14 …
Celestial Seasonings Is Schoenberg’s Cup Of Tea
Celestial Seasonings wants to spice up its tea sales, so it is undertaking the most extensive rebranding in its 37-year history. The Boulder, Colo.-based company, which produces more than 90 varieties of natural teas, is unveiling new packaging, a new logo and new products, including an organic premium line, Saphara (MSRP: $7.99). Celestial also is entering the coffee category with an organic line to launch in …
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Dumb
Reuters is reporting that retail behemoth Wal-Mart is opting for a new slogan. Bland "Save Money. Live Better," replaces the trusty "Always low prices." It's the first new tagline for the company in 19 years. …
Officer of the Law Gets Salty with McWorker
When an organization has thousands or tens of thousands workers on the customer service front line, it's nearly impossible to maintain brand standards. According to AP, a McDonald's employee in Union City, GA failed to maintain brand standards and as a result found herself in jail. Kendra Bull, 20, said she accidentally spilled salt on hamburger meat and told her supervisor and a co-worker, who "tried to thump the …
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Affordable Asshattery
If you have taste, you don't flaunt it. Not so, says Hennessy. The cognac maker asks instead that you defy convention and "Flaunt Your Taste." To help you do that, Hennessy has a neat little PDF download that you can memorize. The obnoxious copy in Hennessy's manual suggests that: There is nothing more powerful in the world than beauty. Patience is the defensive strategy of the uninteresting. Quality and luxury and …
Agreeable Fliers Found In Virgin Airspace
Are you a Virgin American? Apparently they're quite the quirky lot. Sean Gannan at Anomaly says, "Despite being a diverse and distinctive group of folks they can, impresario and idealist alike, find things to agree on - be it spectacular shoes, the relative merits of onboard plugs, or a celebratory bag of potato chips." …
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