No High Five For I-5

Horizon Air, a subsidiary of Alaska Airlines, asks that you fly from Seattle to Portland. To help convince you it’s worth the airport hassles, Wong Doody has constructed The Slog, a campy microsite that makes the drive seem even less appealing.
All seats on the new Shuttle are now $99 one-way for an unrestricted, fully refundable, “walk-up” fare, and $59 one-way and $79 one-way for restricted tickets purchased 14 and 7 days in advance, respectively.
Horizon’s growing fleet of larger and more fuel-efficient 76-seat Q400 high-speed turboprops has made the fare cuts possible. On the Seattle-Portland Shuttle, every business day, half of Horizon’s 31 flights each way are now operated with a Q400 or 70-seat CRJ-700 jet.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.