No High Five For I-5

Horizon Air, a subsidiary of Alaska Airlines, asks that you fly from Seattle to Portland. To help convince you it’s worth the airport hassles, Wong Doody has constructed The Slog, a campy microsite that makes the drive seem even less appealing.
All seats on the new Shuttle are now $99 one-way for an unrestricted, fully refundable, “walk-up” fare, and $59 one-way and $79 one-way for restricted tickets purchased 14 and 7 days in advance, respectively.
Horizon’s growing fleet of larger and more fuel-efficient 76-seat Q400 high-speed turboprops has made the fare cuts possible. On the Seattle-Portland Shuttle, every business day, half of Horizon’s 31 flights each way are now operated with a Q400 or 70-seat CRJ-700 jet.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.