Really, that’s pretty much all you need to know. But for the specifics, here’s Adweek:
General Motors is shifting national creative duties on its Saab nameplate from Interpublic Group’s Lowe to sister shop McCann Erickson in Detroit, GM confirmed on Thursday.
At the same time, GM is re-consolidating its corporate image business at McCann in Detroit, after splitting duties between McCann and another IPG shop, Deutsch/LA in Marina del Rey, Calif. Deutsch’s portion of the GM corporate business is estimated at approximately $160 million.
Why do they keep bothering with this nonsense? Doesn’t GM have bigger problems than reshuffling its ad agencies?
