Reuters is reporting that retail behemoth Wal-Mart is opting for a new slogan. Bland “Save Money. Live Better,” replaces the trusty “Always low prices.” It’s the first new tagline for the company in 19 years.
About David Burn
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.