Reuters is reporting that retail behemoth Wal-Mart is opting for a new slogan. Bland “Save Money. Live Better,” replaces the trusty “Always low prices.” It’s the first new tagline for the company in 19 years.
About David Burn
Co-founder and editor of Adpulp.com. David wrote his first ad for a political candidate when he was 17 years old. One year later, he started writing news for The College Reporter in Lancaster, PA. Today, David is a writer, brand strategist, and creative director in Austin, TX.