Officer of the Law Gets Salty with McWorker

When an organization has thousands or tens of thousands workers on the customer service front line, it’s nearly impossible to maintain brand standards.
According to AP, a McDonald’s employee in Union City, GA failed to maintain brand standards and as a result found herself in jail.
Kendra Bull, 20, said she accidentally spilled salt on hamburger meat and told her supervisor and a co-worker, who “tried to thump the salt off.”
After a police officer received one of the salty burgers, Bull spent a night in jail because the officer’s burger was so salty that he says it made him sick.
Police sent samples of the burger to the state crime lab for tests.
City public information officer George Louth said Bull was charged because she served the burger “without regards to the well-being of anyone who might consume it.”
Bull, who has worked at the restaurant for five months, said she didn’t know a police officer got one of the salty burgers because she couldn’t see the drive-through window from her work area.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.