Chrysler doesn't just make cars. ChryslerListens. According to Ad Age, Chrysler also reframed the focus group, presumably while listening, calling it "on-demand customer collaboration" instead. Bold moves. …
Rockin’ Some Hoodies
The New York Times wants us to know how tapped into the culture Scion, and their agency, is. Toyota will let Scion owners design their own personal “coat of arms” online. In making their personalized crests, Scion owners can choose from among hundreds of symbols, all designed by a professional graffiti artist. The symbols range from an eagle, a jester, a king’s crown and a worker’s fist to Japanese anime-style …
New Jersey Goes All Warm And Fuzzy
I've worked on tourism accounts, and I know it's not easy. You have to satisfy lots of different audiences, not the least of which are the politicians ponying up the cash for the campaign. So there's often a montage of footage that tries to avoid preconceived notions. Today, New Jersey launches a new campaign with nary a Springsteen or a Soprano in sight. Take a look: The PR release has more: The campaign, which …
Perfect Coffee Is The Exception, Not The Rule
Do you want to hear about Starbucks' new social networking site, or the new espresso machines they're planning to roll out? The Wall Street Journal has that information. I have different information. Last week in Austin I asked myself, besides Jo's, where might a true espresso fiend venture. The answer wasn't hard to find. image courtesy of Flickr user, nieve44 Caffé Medici is an espresso and coffee house located …
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Looks Like Irony Jumped The Shark In Vegas
The city of Las Vegas welcomes all kinds, including douchebags. [via Shabooty] …
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Goodyear Needs To Fix A Leak In Their Image
I'm not a NASCAR fan, but apparently, Goodyear makes all the tires that the drivers use, and of course, in the world of car buffs, that's a huge coup. Unless the drivers bitch about the tires. From The Atlanta Journal-Constitution: On Monday, Goodyear was peddling a feel-good story: "Goodyear tops Fortune magazine's most-admired list." But 24 hours earlier, NASCAR driver Tony Stewart was peddling his own …
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Bears Eat Wranglers, Boots And All
Shawn Waite brings this retro-feeling print campaign for Nocona Boots to our attention. I don't like that these cowboys are messin' with a bear. Bears are my peeps. However, if I allow myself to overlook this fact and to overlook the fact that the other ads in this campaign also glamorize man conquering nature, I can see what nice work this is. From a visual storytelling point-of-view these illustrations are …
Which Is Worse: Bad Service Or Bad Emissions?
I've been working on some "green" intiatives for a client of mine this week, so this story caught my eye: British environmentalists say a Chicago-to-London American Airlines flight was "obscene" because it carried only five passengers. The Feb. 9 flight used 22,000 gallons of fuel to carry the passengers on the trans-Atlantic route, a decision Friends of the Earth said was environmentally irresponsible, The Telegraph …
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