Brands

I'm not a NASCAR fan, but apparently, Goodyear makes all the tires that the drivers use, and of course, in the world of car buffs, that's a huge coup. Unless the drivers bitch about the tires. From The Atlanta Journal-Constitution: On Monday, Goodyear was peddling a feel-good story: "Goodyear tops Fortune magazine's most-admired list." But 24 hours earlier, NASCAR driver Tony Stewart was peddling his own …

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Shawn Waite brings this retro-feeling print campaign for Nocona Boots to our attention. I don't like that these cowboys are messin' with a bear. Bears are my peeps. However, if I allow myself to overlook this fact and to overlook the fact that the other ads in this campaign also glamorize man conquering nature, I can see what nice work this is. From a visual storytelling point-of-view these illustrations are …

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I've been working on some "green" intiatives for a client of mine this week, so this story caught my eye: British environmentalists say a Chicago-to-London American Airlines flight was "obscene" because it carried only five passengers. The Feb. 9 flight used 22,000 gallons of fuel to carry the passengers on the trans-Atlantic route, a decision Friends of the Earth said was environmentally irresponsible, The Telegraph …

Continue Reading about Which Is Worse: Bad Service Or Bad Emissions? →

American entertainment companies are lining up to deliver their brand experiences in a land far far away. Mark Shapiro, Six Flags' CEO According to Los Angeles Times, Six Flags Inc., will develop a thrill park in the United Arab Emirates as part of a massive entertainment and amusement complex in the country known as Dubailand. The Six Flags park is the latest addition to Dubailand, a 3-billion-square-foot project …

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Cons are 100 this year. Gary Koepke, the cofounder and executive creative director of Boston-based ad agency Modernista! says, "They've always been around in my life. They're a fixture, like family . . . it's like an archetype now - like a cross or an old Coca-Cola label." [via The Boston Globe] …

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According to The Washington Post, Marriott.com is one of the top 10 e-commerce sites for sales, bringing in more than $5.2 billion in 2007. Not bad for a firm whose CEO, Bill Marriott, does not use a PC. …

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Stuart Elliott brings us the story of a small beer brand using the interwebs to further its cause. A Mexican import, Pacifico, is filling its Web site with 30 brand-centric video clips that celebrate a life centered on sun, sand, surf, street food and a willingness to eat extremely hot peppers or play checkers with bottle caps. The videos, and the Web site, were created by Creature, an agency in Seattle that also …

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I loathe vanity-driven plastic surgery. So, these ads from McCann Erickson/Argentina promoting the use of Chevrolet Official Service Centers, caught my eye. Of course, the premise doesn't make any sense, given that doctors "fix" health problems everyday. [via Ads of the World] …

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