Perfect Coffee Is The Exception, Not The Rule

Do you want to hear about Starbucks’ new social networking site, or the new espresso machines they’re planning to roll out? The Wall Street Journal has that information.
I have different information. Last week in Austin I asked myself, besides Jo’s, where might a true espresso fiend venture. The answer wasn’t hard to find.
image courtesy of Flickr user, nieve44
Caffé Medici is an espresso and coffee house located in the Clarksville neighborhood, just west of downtown Austin. They take a lot of care when making shots and that care translates directly to the coffee experience. I savored every drop of this precious brew, let me tell you. And I shuddered to think what going back to Starbucks’ burnt bean, crema-less cup would mean. It means compromise and I have enough compromise in my life, I don’t need it in my coffee.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.