Shawn Waite brings this retro-feeling print campaign for Nocona Boots to our attention.
I don’t like that these cowboys are messin’ with a bear. Bears are my peeps. However, if I allow myself to overlook this fact and to overlook the fact that the other ads in this campaign also glamorize man conquering nature, I can see what nice work this is. From a visual storytelling point-of-view these illustrations are wonderful. And brand building. Should I ever want to have nature-conquering boots on my feet, I’ll consider purchasing Nocona.
See more ads from this campaign after the jump.