Chrysler doesn’t just make cars. ChryslerListens.
According to Ad Age, Chrysler also reframed the focus group, presumably while listening, calling it “on-demand customer collaboration” instead.
About David Burn
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.