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WSJ.com Is Nowheresville
Adam L. Penenberg an assistant professor at New York University, writing in Wired says, "It might be hard to believe that The Wall Street Journal is in danger of becoming irrelevant, but it is. Because you have to subscribe to access both current news articles and the archive, the Journal is leaving only a faint footprint in cyberspace. I googled "Enron" -- an issue the Journal covered exhaustively, and which two of …
Dawn Doing Good
Dawn is running a cause-related marketing program backed by TV advertising. In the spots no dishes are cleaned. Instead ducks soiled by industrial waste are cleaned. According to Dawn's SaveADuck.com web site, it takes fifteen bottles of Dawn to save one duck from the horrors of an oil spill. The site also points out that half a million birds die each year from oil spills, leading me to think that the wildlife …
Starbucks Creates More Buzz
According to the New York Times, Starbucks in partnership with Jim Beam Brands is introducing Starbucks Coffee Liquer today. The liqueur will be sold in bars, liquor stores and restaurants in 750-milliliter bottles for $22.99. It will not be available at Starbucks coffee outlets. The liqueur is not the first stand-alone product the company has introduced. Starbucks joined with PepsiCo to bottle and distribute its …
Product Placement Gives Small Player Big Time Exposure
Boulder-based sparking juice company, Izze, somehow got its product into Brad Pitt's fridge. During Heineken's 60-second Super Bowl spot starring the 41-year old actor, Pitt opens his fridge to find an empty sixer of Heineken, which leads him to head to the store for more. But he could have chosen another beverage--namely a pear-flavored Izze. Reports indicate the spot, created by Wieden + Kennedy's Amersterdam …
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Even Better Than Concierge Service
from Business 2.0: A few lucky people actually look forward to the daily commute. Just ask one of about 300 Google employees who regularly go to and from the Googleplex in Mountain View, Calif., on the company's free Wi-Fi-equipped shuttles. Google project manager Cari Spivack conceived of the Bay Area-wide busing program. "People have moved up to San Francisco because they know they can take the shuttle to work," …
Fiorina Ousted
HP's hard-charging CEO and chairman is out. Carly Fiorina, one of the highest ranking female executives in the world was dismissed today by HP's board of directors. According to an AP report, board members said they fired Fiorina because she failed to execute a planned strategy of slashing costs and boosting revenue as quickly as directors had hoped. CNN reports that Ms. Fiorina's golden parachute is worth …
Wal-Mart Frames The Message To Perfection
Cal Berkeley linguist, George Lakoff, talks eloquently about how politicians frame their messaging to achieve intended results. Those of us in the ad biz also know a little something about the practice of framing. For a great example of framing, let's look at Wal-Mart. The world's largest retailer is running a documentary-style TV spot right now that zooms in on Gastonia, NC. In the spot we hear from local merchants …
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