Dawn Doing Good

Dawn is running a cause-related marketing program backed by TV advertising. In the spots no dishes are cleaned. Instead ducks soiled by industrial waste are cleaned.
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According to Dawn’s SaveADuck.com web site, it takes fifteen bottles of Dawn to save one duck from the horrors of an oil spill. The site also points out that half a million birds die each year from oil spills, leading me to think that the wildlife conservation market is a growth opportunity for Dawn.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.