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Even Better Than Concierge Service

February 9, 2005 By David Burn

from Business 2.0: A few lucky people actually look forward to the daily commute. Just ask one of about 300 Google employees who regularly go to and from the Googleplex in Mountain View, Calif., on the company’s free Wi-Fi-equipped shuttles.
Google project manager Cari Spivack conceived of the Bay Area-wide busing program. “People have moved up to San Francisco because they know they can take the shuttle to work,” she says.
The biodiesel-fueled shuttle and its carpool-lane privileges can cut a 90-minute commute in half.
Web access comes via a high-speed cellular data network and an 802.11g wireless router. “Riders tell me they’re experiencing a boost in productivity,” Spivack says. And, presumably, a lot less road rage.

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About David Burn

Co-founder, editor, and publisher of Adpulp.com. David wrote his first ad for a political candidate when he was 17 years old. She won her race and he felt the seductive power of advertising for the first time. Today, David is a creative director in Austin, Texas.

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The Chronicle of Bright Ideas. Launched by David Burn and Shawn Hartley in 2004. Read, shared, and debated by a rogue group of ad pros ever since.

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