Even Better Than Concierge Service

from Business 2.0: A few lucky people actually look forward to the daily commute. Just ask one of about 300 Google employees who regularly go to and from the Googleplex in Mountain View, Calif., on the company’s free Wi-Fi-equipped shuttles.
Google project manager Cari Spivack conceived of the Bay Area-wide busing program. “People have moved up to San Francisco because they know they can take the shuttle to work,” she says.
The biodiesel-fueled shuttle and its carpool-lane privileges can cut a 90-minute commute in half.
Web access comes via a high-speed cellular data network and an 802.11g wireless router. “Riders tell me they’re experiencing a boost in productivity,” Spivack says. And, presumably, a lot less road rage.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.