The Sunday Times: It has been compared to an angry ant, a sawn-off shotgun and a wild boar, its twin headlights shining like angry piggy eyes. Whichever way you look at it, the new Triumph Speed Triple is a distinctive motorbike. It …
Toyotas Are Great! Toyotas Can Save The World!
Yes, I've had an ephiphany. As soon as I wrapped my hands around the buttery leather-like steering wheel of my shiny new Corolla, chicks were drawn to me. Like these two dedicated Toyota employees who helped me with my new purchase: I felt 10 years younger and I... oh wait a minute. Toyota's not paying me for this. Screw Toyotas. But according to this BusinessWeek article, Toyota has approached magazine publishers …
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Honest Tea: A Pun That Works
from the Honest Tea web site: Seth took a deep breath, quit his job at the Calvert Group, and started brewing batches of tea in his kitchen. Five weeks after taking the plunge, he brought thermoses of tea and a bottle with a mock-up label to Fresh Fields (Whole Foods Markets). During that meeting, the order came for 15,000 bottles, and so did the heavy pause as Seth's mind raced, trying to figure out how they would …
Ronald’s A Rider!
USA Today: McDonald's is beginning to sell skateboards and bikes bearing the fast-food company's brand in a new effort to get kids to burn off burgers and fries with exercise. The McKids-branded outdoor play equipment will be rolled out internationally later this year and in 2006. A few McKids items are already sold at retailers like Amazon.com and Target. McDonald's Global Chief Marketing Officer Larry Light said …
South African Creatives Have Been Reading Pynchon
"a Nugget shoe polish can in which Slothrop now and then studies his blurry brass reflection" -Thomas Pynchon in Gravity's Rainbow I have a weakness for ads that boldly (and intelligently) display a product benefit. This ad for Nugget Shoe Polish from The Jupiter Drawing Room in Johannesburg is a classic example. Thanks to Gari Cruze for the post. …
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Slurpee Makes P.R. Team Speak Dinosaur
7-Eleven, Inc. has launched a month-long celebration of Slurpee's 40th birthday with Slurpee Summer Prize Fest, including free music downloads and the chance to win one of four MINI Cooper convertibles. Here's how their dinosaur-speaking p.r. team wants us to see it: Today, Slurpee is one of America's most recognized brands, but when Slurpee was introduced in 1965 it was a groundbreaking concept that took America by …
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Client Speak: Owning Mixability
Stuart Elliott: Absolut vodka is introducing an elaborate and extensive campaign to promote its flavored varieties - now seven, with the introduction last month of peach - separate from the familiar, long-running campaign that pitches the original unflavored version. The flavors campaign, with a budget estimated at $15 million, exhorts drinkers in a whimsical way to "Find your flavor." The flavored varieties of …
Temptation Resistance Device
Vermonters, Ben + Jerry, have developed a pint lock to fend off would be thieves lurking 'round the ice box. Thanks to The Hidden Persuader and Cool Hunting for the pointers. …
