Honest Tea: A Pun That Works

from the Honest Tea web site: Seth took a deep breath, quit his job at the Calvert Group, and started brewing batches of tea in his kitchen. Five weeks after taking the plunge, he brought thermoses of tea and a bottle with a mock-up label to Fresh Fields (Whole Foods Markets). During that meeting, the order came for 15,000 bottles, and so did the heavy pause as Seth’s mind raced, trying to figure out how they would produce that much tea. They were, at that moment, in the tea business. Honest.

By the way, Honest Tea is great. I’m especially partial to their First Nation Organic Peppermint.