Ronald’s A Rider!

USA Today: McDonald’s is beginning to sell skateboards and bikes bearing the fast-food company’s brand in a new effort to get kids to burn off burgers and fries with exercise.
The McKids-branded outdoor play equipment will be rolled out internationally later this year and in 2006. A few McKids items are already sold at retailers like Amazon.com and Target.
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McDonald’s Global Chief Marketing Officer Larry Light said in a statement earlier this week that the skateboards and bikes will be a great value and are “designed to help make fitness fun.”
McDonald’s, the world’s largest restaurant chain, is making an aggressive push to deflect criticism of its food as unhealthy and fattening.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.