South African Creatives Have Been Reading Pynchon

“a Nugget shoe polish can in which Slothrop now and then studies his blurry brass reflection” -Thomas Pynchon in Gravity’s Rainbow
I have a weakness for ads that boldly (and intelligently) display a product benefit. This ad for Nugget Shoe Polish from The Jupiter Drawing Room in Johannesburg is a classic example.
Thanks to Gari Cruze for the post.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.