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South African Creatives Have Been Reading Pynchon

“a Nugget shoe polish can in which Slothrop now and then studies his blurry brass reflection” -Thomas Pynchon in Gravity’s Rainbow
shoe_polish.jpg
I have a weakness for ads that boldly (and intelligently) display a product benefit. This ad for Nugget Shoe Polish from The Jupiter Drawing Room in Johannesburg is a classic example.
Thanks to Gari Cruze for the post.

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About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

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Comments

  1. Rich...! says

    David, plese bro, dont encourage them, my SA advertising breathren already have supercharged egos, just lie and tell them they suuck and we could get out of this okay…!

  2. David Burn says

    Rich…!,
    Sorry. I normally don’t like to encourage the ad beasts. But it is refreshing to see literary allusion so prominently at work in an ad (if, indeed, that’s what we have here). Especially, Pynchon. That’s heavy lifting!