“a Nugget shoe polish can in which Slothrop now and then studies his blurry brass reflection” -Thomas Pynchon in Gravity’s Rainbow
I have a weakness for ads that boldly (and intelligently) display a product benefit. This ad for Nugget Shoe Polish from The Jupiter Drawing Room in Johannesburg is a classic example.
Thanks to Gari Cruze for the post.
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David, plese bro, dont encourage them, my SA advertising breathren already have supercharged egos, just lie and tell them they suuck and we could get out of this okay…!
Rich…!,
Sorry. I normally don’t like to encourage the ad beasts. But it is refreshing to see literary allusion so prominently at work in an ad (if, indeed, that’s what we have here). Especially, Pynchon. That’s heavy lifting!
Sheesh, I think you started a trend:
http://www.cherryflava.com/cherryflava/2005/06/tbwa_hunt_lasca.html
Oy vey…!
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