Brands

Washington Post: "My Consult" is a Web-based second opinion service offered by e-Cleveland Clinic, the facility's Internet service. Patients who have received a diagnosis of any of more than 600 life-threatening or life-altering conditions can request an electronic consultation with a Cleveland Clinic doctor. For $565, a physician provides a written second opinion and a treatment recommendation -- all within five to …

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New management at a client usually means changes in marketing tactics or switching agencies. But in the case of Six Flags, the changes will be more drastic. The new management team includes Daniel Snyder, who made his fortune in junk ma--I mean direct mail. He's now the owner of The Washington Redskins, where he once charged admission for fans to see the team practice in training camp. Ad Age has more: Mr. Snyder …

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CBS4 Denver: A Colorado-based company has been buying left-over Coors beer to create a fuel alternative. Merrick, based in Aurora, uses the extra beer from Coors to produce ethanol. Ethanol is mixed with gasoline in Colorado during winter months to cut down on pollution. "There's a whole bunch of wasted beer that's being dropped on the floor," Steve Wagner with Coors Brewing said. A plant at Coors turns the extra …

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Adweek: Almighty has unveiled its first ad campaign for Vermont's Jay Peak Resort. Creative stresses the "kinship" between serious skiers who view winter sports as an avocation rather than a pastime. The theme of the effort is "Move up," and the work—which features portraits of average people not immediately recognizable as avid skiers—will run mainly in winter-sports publications. Spending will be in the mid-six …

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You know, the other day I wrote about the news of GM layoffs unfortunately coinciding with their Red Tag Sale. But this is worse timing for a brand. From the AP wire: Ruth M. Siems, a home economist who helped create Stove Top stuffing, a Thanksgiving favorite that will be on dinner tables across the country this year, has died at 74. Siems, who worked for General Foods for more than 30 years, died Nov. 13 in …

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Adweek: Red Wing Shoe Company has tapped independent agency Young & Laramore to handle the launch of its first line of casual footwear, according to the agency. As part of the assignment, the Indianapolis agency will create an advertising campaign for the company's first casual shoe line. The Red Wing, Minn., client is mostly known for its work boots. The assignment does not affect Red Wing's relationship with its …

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I confess that when I got my first real job a number of years ago, I drove 9 hours to the nearest Ikea to stock up on all the bric-a-brac I needed for my first apartment. So I'm a little curious as to why Ikea keeps changing ad agencies, as Adweek reports. They just split with LA's Secret Weapon Marketing (known for its hysterical Jack-In-The Box spots). Before that, Ikea used Crispin who won some big awards for …

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Room 116 points to a great article in New York Magazine about Sidney Frank, CEO of the Sidney Frank Importing Co. The piece describes Frank's Gatsbyesque rise, and how he created Grey Goose vodka from thin air. In this story, the name came first—as it so often does when image is the paramount concern. Frank recalled he’d once sold a Liebfraumilch named Grey Goose back in the seventies. These were German white wines …

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