French, Without All The France

It’s rare that I find French bashing humorous. But this French restaurant in Park City pulls it off. The restaurant’s tag line is, “French, without all the France.” The introductory copy on their site reads, “You’ll find no poodles. No bidets. No bloody Jerry Lewis. Just one rapturous meal after another, served up in the […]

Make Them Stop

USA Today: America Online, the world’s largest Internet service provider, will pay $1.25 million in penalties and change some customer-service practices to settle an investigation by New York Attorney General Eliot Spitzer. About 300 consumers had filed complaints with Spitzer’s office accusing AOL, a wholly owned subsidiary of Time Warner (TWX), of ignoring their requests […]

It’s A Put On

According to Adweek, a new print ad by independent McClain Finlon depicts Breckenridge Ski Resort snowboarders as members of an exclusive gentlemen’s society. Breaking in the October Snowboarder and Transworld Snowboarding magazines–as well as 20 x 24-inch posters–the full-page ad stars the Colorado resort’s sponsored snowboarders, all of whom live and snowboard in the Breckenridge […]

White Flight

Washington Post: When designing the new look for US Airways, America West executives turned their back on high-salaried Madison Avenue image consultants. Instead, they interviewed employees from both of the merged airlines: flight attendants, pilots, mechanics and executives. The newly redesigned planes, which make their debut today, aspire to a brighter appearance than US Airways’ […]

Values Are Great But Money’s Money

The Wall Street Journal is running an article on Wal-Mart’s effort to sell more spirits. It’s pretty comical. Selling more alcohol raises complicated issues for a company that presents itself as a folksy all-American enterprise and an arbiter of social mores. In addition to banning risque magazines from its stores and selling sanitized versions of […]

Wheaties: Breakfast Of Champions, Vitamin Of Breakfast-Skippers

Well, this article in USA Today is a few months old, but strolling through CVS this weekend, I saw Wheaties multivitamins for the first time. Next to the “Total” multivitamins. I had no idea such products existed. It is a very interesting brand extension, especially for breakfast skippers like me. Mostly, it’s the packaging that […]

The New Yorker Hits Target, Or Vice Versa

If you haven’t seen this week’s issue of The New Yorker, go to the newsstand and check it out. The entire issue features no other advertiser than Target, who commissioned a number of illustrators to incorporate its brand look and feel into ads without copy. The result feels seamless: you’re not really getting sold anything, […]

Media On The Menu

Ad Age: The Kroger Co. has signed a deal with In-Store Broadcasting Network (IBN) to launch a TV network in 2,500 Kroger stores, according to the company. Kroger, headquartered in Cincinnati, Ohio, is the nation’s No. 2 grocery chain behind Wal-Mart; IBN, of Salt Lake City, Utah, provides in-store music and TV advertising services to […]