Respecting The Channel

Beer is sold through a distribution channel. Often times, beer marketers even call the distributor “the customer,” since the distributor has to be sold first, before the end user. According to Adweek, Budweiser is placing increased empahasis on their distribution channel. Anheuser-Busch is about to debut folksy TV ads in its bid to be more […]

Hey Jack Kerouac

The Gap did some wonderful ads a few years back. The reason I say “wonderful” is because the ads used celebrities in a refreshing way. Jack Kerouac Wore Khakis. That’s clean. And clean is nice. Now, The Gap has a new set of celebs—Liz Phair, Keith Urban, Joss Stone, Jason Mraz and Alanis Morissette—plus a […]

DeVille Is Dundee

USA Today: Cadillac is killing DeVille — the name, not the car. It has redesigned the model that’s been DeVille and renamed it DTS — which has stood for DeVille Touring Sedan on previous models — to conform with Caddy’s three-letter model names: SRX, XLR, STS. (Submit questions now: Chat with James R. Healey, 2 […]

Sharapova Shot Out Of Canon

New York Times: The United States Open tennis tournament, which got under way this week, appears to be aptly named – the blue-chip sponsors for 2005 are more open than ever to trying nontraditional methods to reach consumers. For example, Canon hired tall blonde women dressed to resemble the tennis star Maria Sharapova to mingle […]

American Express Loses Its Mojo

In The New York Times: The American Express Company said yesterday that it would make changes to a campaign about Andy Roddick losing and finding his “mojo” after his first-round defeat at the United States Open tennis tournament. George Parker over at AdScam doesn’t mince words about the whole thing: Having invested several gazillion dollars […]

Volvo Works It’s Safety Positioning

Washington Times: The Swedish unit of U.S. carmaker Ford Motor Co. is experimenting with a built-in breathalyzer and speed governor to reduce road accidents. The breathalyzer is part of the seat belt mechanism, and before the car will start, the driver must blow below .08 percent or less with the belt buckled. All 50 U.S. […]

Zima’s Maltdown

Westword: I figured I was up for some experimentation. I’m secure in my own identity and all, but I’m also a young guy in his prime. So why not try something a little risque? Truth be told, I was malt-curious. And the Nob Hill Inn on East Colfax Avenue seemed like the perfect place to […]

Gentleman Rancher Causes Consternation

According to The Washington Post, David E. Lipson–a multimillionaire entrepreneur who was once chairman of Frederick’s of Hollywood–wants to trademark “The Last Best Place,” a phrase associated with Montana, where the tycoon has a ranch. If Lipson has his way his various companies would have exclusive commercial use of “The Last Best Place” as a […]