The Paris office of Ogilvy + Mather has unleashed a new b-to-b ad campaign meant to attract investors to France. For sure, I’m not among the targeted group of money men, but if this creative is indicative of “The New France,” I’ll gladly stick with the France of old.
Corona, with over 100 million cases a year sold in the US, has surpassed Heineken as the number one selling imported beer in this country. But Heineken is not taking this news lying down. Effective Jan. 1, Heineken USA will take over the sales, distribution and marketing of five Mexican-made beer brands – Bohemia, Carta […]
Starting tomorrow and running through December 6th, Staples will host an online charity auction called, “Staplers of the Stars.” The items up for bid? Staplers, of course. But not just any old staplers. These staplers are autographed by celebs like Tiger Woods, Paris Hilton and Bill Gates to name but a few. Opening bid=$40 All […]
To ensure you make the 6:00 am opening of a Target store near you on Black Friday, Target is offering wake up calls from the likes of Heidi Klum. Even though loyal shoppers may have an alarm clock handy, this concept neatly advances the permission marketing ethos, and is likely to create significant buzz among […]
Have you seen the Miller Brewing commercials where a long line of people stand outside of the Budweiser brewery, each waiting their turn to speak to “The King of Beers” through a megaphone? This is classic challenger brand material. The main take-away is the idea that an individual cannot gain an audience with such a […]
The Hidden Persuader brings to attention the following print ad for the venerable English media brand, Economist. created by Ogilvy + Mather, Singapore All ads lead with either copy or art direction. This one is all art direction. Yet it speaks.
After an 18-month hiatus from the newsstand, Red Herring returns to a printed edition, available now. Perhaps “The Business of Technology” is getting better. Could it be? note: Red Herring’s web edition suffered no down time as the media company struggled to regain its footing.
Kris Oser reporting in AdAge writes: In its quest to be close to consumers wherever they are online, HP has bought the rights to tens of thousands of search engine keywords, according to the company’s interactive global brand marketing chief. Speaking yesterday at the AdTech Conference at the New York Hilton, Mary Bermel said HP […]
Not since the high-flying days of David Thompson have the Denver Nuggets had any real star power on their roster. That changed last year, thanks to Carmelo Anthony’s outstanding rookie season. Now, Nike and Mr. Michael Jordan are preparing to launch the player’s first shoe–the Jordan Carmelo 1.5–and signature clothing line, available in stores the […]
Some may question the wisdom of introducing holiday-flavored sodas, for they do sound disgusting. -Turkey & Gravy Soda -Cranberry Soda (okay, this one sounds good) -Mashed Potato & Butter -Green Bean Casserole -Fruitcake Soda Yet the latest offering from Seattle’s Jones Soda Co. is already sold out (in three days time). Maybe all those carb […]