This from Ad Age: Sears Holdings Corp. Chairman Eddie Lampert has demoted Sears CEO Alan Lacy, replacing him with former Kmart CEO Aylwin Lewis, while expanding his own role in day-to-day merchandising and marketing duties. Analysts and industry watchers lambasted Mr. Lampert’s move to take a more active role in merging marketing at Sears and […]
Guardian Unlimited: Bic, the company that has made a fortune out of things to be thrown away, has sold its 100 billionth disposable ballpoint – selling an average of 57 pens every second since it was launched in 1950. According to the company, that is enough pens to stretch 40 times the distance from the […]
New York Times: Miller High Life, which since 1997 has been sold with a series of humorous commercials centered on a sardonic, sometimes crotchety advertising character who views the world from a distinctly male perspective. Beginning next week, the “High Life Man” campaign will give way to spots featuring a female figuratively and literally out […]
You know it’s a hot story when Mia von Furstenber picks it up from Steve Hall at Adrants (who, by the way, has been showing a lot of male sexuality in advertising of late…I guess turnabout is fair play). And you know it’s a story when the socialite titles her post, “The Bulge That Assaulted […]
Take everything you love about iPod and shrink it. Now shrink it again. With 2GB (500 songs) and 4GB (1,000 songs) models starting at $199, the pencil-thin iPod nano packs the entire iPod experience into an impossibly small design.
Here’s some of that “dramatize the product benefit stuff” I like to talk about. This ad for Nivea self-tanning spray, care of TBWA\ Brussels does that, but in this case, one might be inclined to ask why. Thanks to Frederik Samuel for the pointer.
From the land of Birkenstocks, comes Bionade—the world’s first purely organic non-alcoholic refreshment drink. Hey, Heiko Hebig likes it.
Pantone, Inc., the global authority on color and provider of professional color standards for the design industries, today announced the availability of PANTONE UNIVERSE Stationery, a collection of stationery and office supplies. This extends the PANTONE UNIVERSE brand of colorful, design-driven consumer products. “Hundreds of thousands of design professionals rely on Pantone for color standards […]