Birkenstocks Beware

Adweek: Independent TDA Advertising & Design said it has launched a $1.3 million print campaign for Crocs casual footwear tagged “Ugly can be beautiful.” For the shoemaker’s first consumer advertising, Boulder, Colo.-based TDA crafted three full-page executions playfully “acknowledging Crocs strengths and weaknesses at the same time,” said shop creative director and copywriter Jonathan Schoenberg. […]

Sun Times Critic Gets Beery-Eyed Over The Lost Art Of Copywriting

Lewis Lazare: It’s almost enough to make a grown man weep for joy. We’re talking about the debut this week of a dramatically different ad campaign from trendsetting shop Wieden + Kennedy in Portland, Ore., for Miller High Life, known for many years as the champagne of bottled beers. Miller High Life’s gloriously literate “Girl […]

Gillette Takes A Marketing Cue From “The Onion”

Oh, delicious irony. Here’s an article from BusinessWeek about Gillette’s new Fusion razor, which features 5 blades. And here’s an “op-ed” piece from The Onion, written last year, titled…well, you just have to read it. Life imitates satire.

Dude, Dell’s No Longer Bitchin’

First Jeff Jarvis launches an all out assualt on Dell. Now Sun Microsystems is getting in to the act. Sun Censored but Not Silent Top business publications refused to run our bold ad concepts because the headlines were thought too controversial. At Sun, we’re the radical engineers that build “ass-whoopin” technology – we’re not Miss […]

American Knows Why You Fly. That’s Comforting.

I like to see Lewis Lazare upset by a weak ad campaign. Seriously, it’s a fun way to start the day. Much as it pains us to say so, American Airlines is sticking with the mantra “We Know Why You Fly” that the carrier introduced a year ago in an ad campaign from TM Advertising […]

Nuclear Power Is Back, And Apparently It’s Quite Funky

Here’s a new corporate image campaign from some company called Areva. Which I’ve never heard of, but they are apparently one of the largest producers of nuclear power in the US. So I guess we should know about what they do, and who to blame if the meltdown comes. Click here to see their new […]

Yo Ralph, Showy Is Not Preppy

Could this be Ralph’s response to Tommy’s domination of the urban market?

Ruthless Move

According to the San Francisco Chronicle, Ruth’s Chris is permanently relocating its headquarters from New Orleans—the city where it got its start—to Orlando, Florida. On Aug. 31, not long after the levees burst in New Orleans, the top executives of Ruth’s Chris Steakhouse gathered in the lobby of the Orlando Embassy Suites for an hourlong, […]