Minnesota Workboot Goes Indianapolis Casual

Adweek: Red Wing Shoe Company has tapped independent agency Young & Laramore to handle the launch of its first line of casual footwear, according to the agency.
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As part of the assignment, the Indianapolis agency will create an advertising campaign for the company’s first casual shoe line. The Red Wing, Minn., client is mostly known for its work boots.
The assignment does not affect Red Wing’s relationship with its lead agency, MDC Partners’ Colle + McVoy in Minneapolis.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.