Palm Capitulates

Om Malik: Palm, the company that ignited the handheld computer market, capitulated, and switched away from its own house OS to a Windows Mobile operating system. In other words it has just become yet another Windows-handheld device maker, and lost its “unique selling point.” Proof, that Microsoft eventually wins. Microsoft’s in-house spin-meister won’t even have […]

Georgia’s Peach New And Improved. Tagline Is Another Story.

Savannah Morning News: “Georgia on My Mind” leaves everyone with a warm and fuzzy feeling. About Ray Charles, not Georgia. That’s what surveys told Georgia Department of Economic Development Commissioner Craig Lesser about the state’s slogan. So for the first time in two decades, Georgia now has a new tag line. At a Thursday “State […]

Why Burn Bras When You Care Wear Them To A Fire?

The Times is running a piece on Maidenform’s new ad campaign, but what intrigues me is their old campaign. “Hold it, I know…our Maidenform lady is really a firewoman.” The New York Times: Maidenform ladies are dreaming again. Many of those too young to remember probably know about the ad campaign that Maidenform ran from […]

Tom Dick & Harry’s Moose Call

Philadelphia Daily News: Seen those posters for Moosehead around town? They’ve been popping up on telephone poles on South Street, Old City and elsewhere. No names, no ad copy, just a green silhouette of a moose head. You’re witnessing the start of a quirky marketing campaign to revive one of Canada’s classic but forgotten lagers. […]

Don’t Judge A “Ham + Cheese” By Its Wrapper

Thanks to Frederik Samuels for posting the following ad, created by Heye + Partners. Translation: Nice Try, Mom…

Cuvee du Cent Cinquantenaire Please

Lewis Lazare: Most advertising goes out of its way to ignore any and all troubling aspects of a product, so it’s a treat to come across an ad that plays up the negative and boldly tries to turn it into a positive. That’s real chutzpah for you. A new print execution from the Walrus Agency […]

Buying A Piece Of The Fresh-Mex Pie

Market Watch: McDonald’s Corp. said Wednesday that it will offer a minority interest to the public in the popular Chipotle Mexican Grill chain. Chief Executive Jim Skinner told analysts at a conference at the company’s Oak Brook, Ill., headquarters that the prospectus would be filed with the Securities and Exchange Commission by the end of […]

Macy’s It Is

USA Today: Federated Department Stores said on Tuesday it is planning to cut up to 6,200 jobs beginning next year and change all 62 Marshall Field’s stores to the Macy’s name in the fall of 2006 in its biggest steps yet since completing its acquisition of May Department Stores. The job cuts are the first […]