New Rule: Agencies Should Only Be Allowed One Talking Cow Campaign At A Time

In the spirit of Bill Maher, that’s the first thing I thought when I read this Adweek article about The Richards Group’s first ad campaign for its Shamrock Farms dairy client, which features “Roxie, Shamrock Farms’ beloved spokescow who appears on all the packaging.”
As all good Southerners know, Chick-Fil-A has quite a lot of brand equity in talking (or at least, expressive) cows. Which is also a creation of the Richards Group. Side by side, here you go:
I guess in the Peaceable Kingdom, they sure love the bovines.

About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.