Myrtle Vegas Wants To Be Your Beach

According to The Sun News, high energy prices and economic uncertainties – combined with fewer state marketing dollars for the Grand Strand – present the Myrtle Beach Area Chamber of Commerce with significant challenges for the 2006 summer vacation season.
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The chamber, the area’s main tourism promoter, is trying to grow the number of visitors from 14 million to 20 million. Perhaps a new branding campaign–the first created by a professional advertising team instead of inhouse–will help.
Strangely enough, the chamber turned to Lindsay, Stone & Briggs of Madison, Wis. for the campaign, instead of utilizing a Palmetto State firm.
[via AdPunch]

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.