In the spirit of Bill Maher, that's the first thing I thought when I read this Adweek article about The Richards Group's first ad campaign for its Shamrock Farms dairy client, which features "Roxie, Shamrock Farms' beloved spokescow who appears on all the packaging." As all good Southerners know, Chick-Fil-A has quite a lot of brand equity in talking (or at least, expressive) cows. Which is also a creation of the …
Myrtle Vegas Wants To Be Your Beach
According to The Sun News, high energy prices and economic uncertainties - combined with fewer state marketing dollars for the Grand Strand - present the Myrtle Beach Area Chamber of Commerce with significant challenges for the 2006 summer vacation season. The chamber, the area's main tourism promoter, is trying to grow the number of visitors from 14 million to 20 million. Perhaps a new branding campaign--the first …
Continue Reading about Myrtle Vegas Wants To Be Your Beach →
Founding Father’s 300th Birthday Presents PR Opportunity
My alma mater is running a full page ad in today's New York Times to celebrate the 300th birthday of Ben Franklin. Dennis Trotter, F&M's Vice President for Enrollment Management and Marketing, said, "This ad is just the beginning of an aggressive marketing campaign to make sure that people know about Franklin & Marshall College.” Modernista! created the ad. …
Continue Reading about Founding Father’s 300th Birthday Presents PR Opportunity →
The Absolute Redirect
USA TODAY: After 25 years and 1,500 versions of print ads built around the shape of its bottle, Absolut vodka is shelving the campaign that made it famous. Absolut will spend $20 million on a new effort that includes its first TV ads as the brand battles slower growth and tougher competition for vodkas. "We're introducing the brand to a new generation of vodka drinkers," says Tim Murphy, brand director. "Those in …
I Want To Work At Trader Joe’s
HUB senior editor, Peter F. Eder, takes a look at The Trader Joe's Adventure: Turning a Unique Approach to Business into a Retail and Cultural Phenomenon, a new book by Len Lewis. Len Lewis, a former editor-in-chief of Progressive Grocer, offers a treasure trove of carefully crafted and well-written insights and observations in his new book. Lewis, who suggests that Trader Joe’s mantra is “Do unto others as others …
Sheraton To Lure Yahooligans
Internet News: Since the dawn of the dot-com era, Yahoo has had a billboard near the entrance to the San Francisco Bay Bridge. Patterned after motel signs of the 1950s, it says, "Yahoo: A nice place to stay on the Internet." Thanks to a deal with Sheraton Hotels announced on Monday, Yahoo is making a nice place to stay in hotel lobbies. In what the companies said was an industry first, the hotelier and the online …
High End Grocer Catches The Wind
USA TODAY: Whole Foods Market plans to become the largest buyer of wind energy credits in North America by purchasing credits equal to 100% of its projected energy use for 2006. That will make Whole Foods the only Fortune 500 company to purchase renewable energy credits — which subsidize the production of energy from renewable sources such as wind — to offset 100% of its electricity use, says the U.S. Environmental …
Make My Venti Latte To Go. Right Now. Hurry!
I suspect the forces of anti-globalism and anti-large-corporate-branding-and-domination were at work yesterday when someone left a bomb inside a San Francisco Starbucks. AP has the full story. Nike, Starbucks, Wal-Mart: Many people love 'em. Many people hate 'em. Strong brands can inspire equally strong opposition. …
Continue Reading about Make My Venti Latte To Go. Right Now. Hurry! →
