Tabañero and LA-based creative agency Pitch are out with a new regional advertising campaign, now running in California and Florida. It's the first brand campaign for the hot sauce company. https://youtu.be/mBGLTyqzqxU Apparently, Tabañero’s intense flavors make ‘foodgasms’ possible. I'll need to test the product before I can endorse that point of view. Pitch also found a brand partner for Tabañero in …
InklPay’s WordPress PlugIn Opens The Door To A New Day
Unlike larger and more mainstream online publications, AdPulp has the ability to reject online advertising in its current state. Like thousands of other independent publishers across the globe, we pay no rent for an office, no salaries, and no dividends. Having said that, removing advertising from this website is much more than a financial move. This is a site made by and for advertising professionals. Therefore, we …
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Diet Coke-Fueled Taylor Swift And A Room Full of Kittens (Need We Say More)
Cats rule the internet. But does the feline brand of cuteness transfer well to TV? Let's look at this new Diet Coke spot, “Kittens,” developed by Droga5 New York for evidence. http://youtu.be/okTokQgOo6I Filmed in New York City and directed by Keith Schofield, “Kittens” is the third TV spot for Diet Coke’s “Get A Taste” campaign. The new spot joins “Economy Class” and “Car Wash,” which were released earlier …
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What You Can Bring To the Content Party: Digital Endurance
Change is the only constant. In digital media terms though, change is more than a constant, it's a constant storm. Grace Bonney, founder of Design Sponge, waxes nostalgic about blogging days gone by. Let's listen and learn. Six to eight years ago, most bloggers were living in our own version of the ‘Conde Nast heydays’ without knowing it. We were getting great rates for advertising, having to do (relatively) …
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Ad Blogs Are Anachronisms. Long Live Ad Blogs.
It was nearly nine years ago that Shawn and I said what the hell, let's give this ad blog thing a run for the money. We've learned a lot about the industry, ourselves and about building a micro-media brand along the way, and we continue to marvel at the accelerated pace of change in marketing and communications. No doubt some of the changes are for the best. Frederic Filloux, writing in The Guardian, notes "we …
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Marketing Hyperbole Is The Absolute Worst Thing Ever
At AdPulp, we're competing for attention and eyeballs. So I'm quote conscious of the fact that when we write something, the title gets shared on sites like Twitter. If the title isn't provocative, it won't get clicked on. That kind of fear has driven marketing gurus and guru-wannabes to dial up the hype of their own posts and proclamations. Anyone who’s studied a bit of early and mid 20th century advertising …
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Geri Hirsch’s Fashion Blog A Gateway To Bigger Things
People become bloggers on a whim. Yet, sometimes one's whim is more like a bolt of inspiration. Such is the case for fashion blogger turned media entrepreneur, Geri Hirsch. Hirsch created a fashion blog, because i'm addicted, and ran it as a side-project. But she also used the blog's popularity to propel herself forward. According to Ad Age, when Hirsch wanted to pivot and work fulltime on Leaf.tv -- a series of …
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Eyeballs Yes, But Publishers Need The Rest of You Too
In the old days, editors assigned stories to reporters, then made suggestions for improvement as the copy came in. Today, it's a bit more complicated. Today, an editor needs to have the capacity to run the presses. Paul Smalera, tech editor at Reuters, warns on Medium that editors need to know some code and possess a working knowledge of design, or risk forfeiting maximum exposure for their stories. …
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When Everyone’s An Expert, There Are No Experts
Marcus Sheridan, a.k.a. The Sales Lion, suggests that blogs are not working to create leads for marketing agencies, or for the clients of marketing agencies. He provides seven solid reasons why, and if your company has a blog or you produce one for a client it's worth reading the article in its entirety. For me, this piece of advice stands out: Consumers and businesses are not terribly interested in theory these …
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New Breed of Online Pubs Desperately Seeking Heady Prose Stylists
Sarah Lacy, founder and editor-in-chief of PandoDaily, suggests that long-form journalism is back in vogue. She also suggest there's a supply problem, and that companies like BuzzFeed and Tumblr -- both of which recently announced new long-form content initiatives -- may have trouble finding writers with the skills and background necessary to produce New Yorker-quality prose. "Readers will only read long …
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