This has been a year of transformations for Adpulp. We stopped taking advertising (including paid posts), switched to a new responsive template, secured our hosting setup, loaded Facebook-enabled comments, implemented a micro-payments platform, and now we’ve refreshed our brand identity.
The Chronicle of Bright Ideas
The new logo was made by Jessica Knedgen, a designer who moved to Portland from Michigan. Jessica was recently swooped up by Nike, but we found her first!
Here’s how the design brief began:
What business problem(s) can the new logo solve?
AdPulp.com launched in 2004 with a lot of fanfare and momentum, which has since run out. We are now in a reinvention cycle. A new logo will help communicate the reinvention and let everyone know that the site is cared for, alive, and ready to kick ass again.
I had a great time working with Jessica on this new look. She was flexible, responsive and consistently came in with fresh thinking.
When we started the project, I wanted something from the noir camp to help us redefine pulp. As we worked the design problem over, we found that “Adpulp has sharp edges” and that we “seek to illuminate via constructive criticism.”
Please consider all the above improvements we’ve made to make the Adpulp experience better. You can always say thank you in the comments (and we will always appreciate it), but an even better plan of action is creating an account with inkl, the micro-payments platform out of Sydney.
You may wonder why we would dare to place a paywall in your way. It’s a fair question.
I was recently reading a piece by Kevin Kelly. His opening argument is pretty compelling: “To make a living as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor you need only thousands of true fans.” In our case, I’ll be happy with hundreds of true fans, also known as readers willing to pay for the content we produce.
- Read and support the world’s best mainstream journalism with just one subscription
- Read and support emerging voices, freelance journalists and micro-media sites like Adpulp.com
- Discover the best breaking news stories before your friends and colleagues do
- Develop a global POV and taste for ideas that are different from your own
- Help launch a movement that directly help sustains independent journalism
Fresh Remains Free
Thanks to the backend flexibility on inkl’s part, I can publish a post as free, paid, or tip-enabled. What I’ve started doing is making the posts tip-enabled for the first few days, then I go in and change the status to paid.
To recap, our stories are free (but tip-enabled) when first published. I then switch them to paid after a few days. My hope is this solves for everyone. If you want to read for free, fine, but the trade off is you come here often. If you want to read at your own pace, I believe it’s easy enough to say yes to .25 cents per article—when the articles help inform you, and help you do your job. Creating the new habit is the hurdle here.
It all starts with inkl. If you’re a “true fan” of Adpulp, your inkl subscription provides access to our entire archive of articles, plus all the above benefits. I’m not asking you for handouts. I’m asking for your business.