What You Can Bring To the Content Party: Digital Endurance

Change is the only constant. In digital media terms though, change is more than a constant, it’s a constant storm.

Grace Bonney, founder of Design Sponge, waxes nostalgic about blogging days gone by. Let’s listen and learn.

Six to eight years ago, most bloggers were living in our own version of the ‘Conde Nast heydays’ without knowing it. We were getting great rates for advertising, having to do (relatively) little to get those ads and could keep our advertising and content wells completely separate.

I must admit, AdPulp was in a better position six to eight years ago. We had more readers and more income.

For those interested in digital media survival, Bonney suggests a way forward:

The concept of a homepage is becoming somewhat obsolete. Readers will consume content where it is most convenient to them. So it is up to bloggers to now track down their audience and find them wherever they are (on Twitter, Instagram, etc.)

Correct. This, in part, explains why I’ve been allocating more time to AdPulp’s Facebook and Twitter pages.

AdPulp’s Facebook page is the default gallery for the work coming in from press agents and from agencies directly. If you don’t already, please follow AdPulp on Facebook and Twitter.

As a writer and editor, it’s interesting to engage an audience that is quantified, not by number, but by name. In other words, I can look through our followers on social media platforms and see who is interested in our content. This is gratifying and informative.

Writers are used to addressing the black hole, otherwise known as the audience. Knowing who is out there, as one does in the theater and now in social, brings the enterprise to life in a way that page views alone do not.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.