Y&R is reaching out to VML in Kansas City, hoping the shop can be its digital knight. According to Adweek: WPP Group's Young & Rubicam has forged a strategic alliance with sister digital shop VML that also gives VML a platform to become a global player. VML CEO Matt Anthonyw will assume the role of chief global digital officer for Y&R. Anthony, 49, also has joined Y&R's worldwide board. In his new global role, he's …
Look Out, Your Job Is About To Be Crowd Sourced
Phil Johnson is identifying scared cows and leading them to the slaughterhouse. Here's an interesting specimen... 3. Traditional Creative Departments The third sacred cow is the sanctity of the advertising creative department. Concepts like crowd sourcing have begun to move creative development beyond the walls of the agency. Just look at business models like CrowdSpring that let companies use the web to go directly …
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Tradigital Talent Is Still Rare In These Parts
Owen Hannay, chairman and CEO of Dallas agency Slingshot, suggests in Adweek that clients ought to ask five tough questions of agencies proposing to handle both traditional ad duties and digital marketing. 1. Is the agency team that leads brand strategy as adept and knowledgeable about the digital space as it is the traditional space? (And vice versa.) 2. Where will the work be done? 3. What percentage of the …
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The Karsh Kiss Off?
The Denver Egotist guest blogged on Agency Spy about the state of agency affairs on the Colorado Front Range. Here's an item that jumped out at me: Karsh\Hagan, previously owned by The Integer Group and Omnicom, was sold back to former owner and agency head Pocky Maranzino. For reason's unknown, the deal has taken place under the radar and without much press. It's too early to say what this will mean for K+H in 2009, …
Roman On Ogilvy
I often wonder, if David Ogilvy were alive today, would he e-mail a PDF of an ad to a client for approval? As Ogilvy the agency loses its prestige, Ogilvy the man gets a new biography, called The King of Madison Avenue by Kenneth Roman. Honestly, I haven't read the book, and don't plan to unless I get a complimentary copy to review, as sometimes happens here on AdPulp. But here's a take on it from The Wall Street …
Wexley School for Girls, for Instance
This is a stellar illustration by Robin Eley running in Ad Age (it's also the only way to get Lee Clow in a suit). I wish I could say the same for the text that accompanies this work of art. The text is all about which agencies made the magazine's "A-list" for 2008. I know it's a trade magazine's job to serve their particular industry with self-congratulatory pieces, but this is such a narrow little view of the …
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The Boutique Is In Again
"Let's ditch these suits and kick it with those former Goodby guys in the old firehouse." Those may or may not have been the thoughts in the minds of Intel's CMO and CEO when they chose to work with Venables Bell & Partners in San Francisco on the technology company's core branding assignments. Here's a little of what's in Venables' head: The recession may accelerate the trend of large marketers looking for "more …
The Fantasy of Reality-Based Advertising
Are we going to see more marketers like Hyundai confront the reality of today's economy head on? Don't bet on it. That's the focus of my new column on TalentZoo.com, which you can also read after the jump. …
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