If you're looking for tips on how to be a lean, mean marketing machine in the current downturn, who better to provide that advice than a global agency that's owned by a conglomerate? A new website, Ogilvy On Recession, offers downloadable booklets and advice on what companies need to do to survive in tough times. Bernama.com has more: "The series of seven booklets highlight strategies and tactics across different …
Bad News Travels Fast Via Twitter
Those of you on Twitter can now follow ad agency layoffs via @adagencylayoffs. Not sure who's behind it, but this is the kind of thing Adweek and Ad Age used to report on. For ad folks, it seems that Twitter is used for both original pontification and links to blog posts and other media. You can also get tips on good gossip by following @AgencySpy. Or follow your favorite AdPulp …
Lemonade For Christmas
Schoenie, a.k.a. Jonathan Schoenberg, sure knows how to get attention for his clients and his Boulder-based agency. I mean, it's not everyday that The New York Times takes note of creative for a regional bank. "If we could make people smile, that would be great," said Jonathan Schoenberg, a creative director at TDA Advertising and Design in Boulder, Colo., which created a campaign for FirstBank that offers the …
Jack Myers Paints A Bleak Picture
From what I understand, people tend to listen and respect Jack Myers. Writing on The Huffington Post, he says things in Ad Land don't look good, and may stay that way for a while: While I have been a bear on the 2009 media economy since 2007, I'm joining the chorus of forecasters who are expecting the market to be far more negative than originally anticipated. If current projections hold, advertising revenues will …
A New Twist On The Ol’ Agency Holiday Card
Miami agency Turkel decided to do some recycling this year for its holiday cards. Literally. The agency collected old and used greeting cards, like the one below, and mailed them out to their clients with the notion that Old cards can be recycled, but not old ideas. There's also a a companion website where visitors can send their own "old" e-cards. …
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Digital Means Dollars
Laura Oppenheimer of The Oregonian called around to see how things in the Portland agency scene are progressing in this time of tumult. Here's one factoid she uncovered that I find interesting. The state is home to more than 300 advertising firms that employ 1,900 people. The average wage, according to state figures: a cool $64,000. One of the conclusions Oppenheimer draws is that digital firms may benefit, as …
It’s A Screwed-Up Industry, Charlie Brown
Someone had to do it, but I'm not sure who. …
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Heard It In A Love Song, Can’t Be Wrong
Mark Wnek, chairman and chief creative officer at Lowe/New York, is in love with mcgarrybowen, as his Hallmark card of an Adweek column makes perfectly clear. Allow me to transport you to the Starrett-Lehigh Building in Manhattan's Chelsea district and the offices of mcgarrybowen. In the middle of all the doom and gloom, this powerhouse has just been bought by Japanese giant Dentsu for a rumored $200 million. That's …
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