Look Out, Your Job Is About To Be Crowd Sourced

Phil Johnson is identifying scared cows and leading them to the slaughterhouse.
Here’s an interesting specimen…

3. Traditional Creative Departments
The third sacred cow is the sanctity of the advertising creative department. Concepts like crowd sourcing have begun to move creative development beyond the walls of the agency. Just look at business models like CrowdSpring that let companies use the web to go directly to the creative community and post creative assignments with a cash prize. Ideas like this have the potential to change the economics of how agencies sell their creative work. While these new models may not threaten the established order today, they point to a new way of thinking. Personally, I think CrowdSpring is perfect for small and independent agencies that want access to a greater creative community.

That’s high praise for CrowdSpring. I don’t know what to make of CrowdSpring. It’s nice that design services can be had for less, making the designed environment better for all. But it’s hard for me to see how devaluing the currency is a good thing. Logos, for instance, don’t cost $100. Not logos that live up to the test of time.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.