Adpulp
Advertising News and Know-How
By David Burn
Illustration: Pete McDonell Ad Age commissioned a pretty sweet comic book illustration for their glowing feature on San Francisco agency, AKQA. Even as it achieves scale, AKQA hasn't suffered any dilution of its reputation as a shop with technical smarts, creative chops and other attributes usually ascribed to boutiques. In short, it's managed to stay a cutting-edge shop that pushes big ideas. Big ideas, yes those …
Continue Reading about AKQA Has Special Powers (And A Friend At Crain) →
By David Burn
The Resonsibility Project from Liberty Mutual is a new campaign from Hill Holiday that rests on the shoulders of a fictional but believable family that's faced with tough times and even tougher decisions. Stuart Elliott says the commercials--directed by the film director Harmony Korine--present fraught moments in the lives of the Marlowes. Paul G. Alexander, senior vice president and manager for communication …
By David Burn
Ad Age is taking note of a mover and shaker in Mexico City's agency scene. Arrechedera Claverol spun off DDB Mexico and is now working on the VW account that DDB has held for 40 years. So the guys may have had an "in" with the VW client, but what else do they have going for them? Arrechedera Claverol's model, a slightly different structure than other agencies', seems to be working wonders for it. The agency is …
By David Burn
I'll never tire of showcasing well written long copy. It's not something one sees much of today, but when it works it works. And Ground Zero knows how to work it. Here's the sum total of their newly undesigned, non sticky Web site: I love how it ends. "Imagine where we'd be if we'd had a plan." That's poetry coming from a corporation. [via Spike @ Brains on Fire, an identity firm with its own story to tell] …
By David Burn
Creativity cozied up to Virtue, a new agency from the Canadian media company that produces the free tabloid Vice in 22 cities. The growing concern also includes Vice Books, Vice Films, Vice Music and Vice retail stores. In 2007, the founders of Vice launched VBS.tv with the humble goal of exploiting "every utopian vision the internet has thus far failed to live up to." Then they turned their attention to …
Over at Bnet, Jim Edwards highlights a recent letter sent by Cyrus Mehri and the NAACP to marketers regarding diversity, and the lack thereof, in general market ad agencies. Here's a bit of what Jim wrote: Here's what is likely to happen next: Not wanting to appear racist or get sued, these companies will tap executives to work with Mehri. There will be lots of meetings. The meetings will set hiring goals in each …
Continue Reading about Getting A Colorful Reminder Of Who Does The Work →
By David Burn
I have accounts at over two dozen soc nets. You can feel sorry for me or you can build me a tool to help me manage the insanity. Fallon, which "believes the future belongs to generous brands," is doing the latter. Today the agency launches Skimmer, an Adobe AIR-based desktop application that serves as a dashboard for a person's social networks. Skimmer helps you manage your Facebook, Twitter, Flickr, Blogger and …
By David Burn
Alex Bogusky is educating me about the business. No, he not advising me on how to improve my hair. He just reeled off four shops--all spin offs of Crispin Porter & Bogusky--that I'd never heard of before. They are: Stick and Move Toy Goodness Manufacturing Big Agency Defectors "Right now, our country needs these scrappy small-agency entrepreneurs to keep doing their thing, because they will indeed dig us out of this …
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