AKQA Has Special Powers (And A Friend At Crain)

Illustration: Pete McDonell
Ad Age commissioned a pretty sweet comic book illustration for their glowing feature on San Francisco agency, AKQA.

Even as it achieves scale, AKQA hasn’t suffered any dilution of its reputation as a shop with technical smarts, creative chops and other attributes usually ascribed to boutiques. In short, it’s managed to stay a cutting-edge shop that pushes big ideas.

Big ideas, yes those are always in fashion. One of AKQA’s big ideas that Ad Age points to is the worldwide multilingual alternate-reality game for McDonald’s that centered on and coincided with the 2008 Olympics.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.