Perfecting The One Sheet

I’ll never tire of showcasing well written long copy. It’s not something one sees much of today, but when it works it works. And Ground Zero knows how to work it. Here’s the sum total of their newly undesigned, non sticky Web site:
story.jpg
I love how it ends. “Imagine where we’d be if we’d had a plan.” That’s poetry coming from a corporation.
[via Spike @ Brains on Fire, an identity firm with its own story to tell]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.