Adpulp
Advertising News and Know-How
By David Burn
According to The Wall Street Journal, Boston-based digital giant, Sapient, has been shopping for a traditional ad agency for months. They found one in Nitro Group, a 300-person agency with offices in New York, London, and other international ports of call. Here's how the paper frames the story: The recession is forcing digital agencies to bulk up on traditional skills as marketers increasingly look to consolidate …
Continue Reading about For Firms With Money, Now Is A Good Time To Buy →
By David Burn
Ad Age is running an interesting feature on Amsterdam and how the Dutch city actively courts creative companies from overseas. Taxi Chairman Paul Lavoie said, "They had a day for us where we met with lawyers, accountants, and they explained some of the fiscal advantages of moving our business to Amsterdam." From there, Mr. Lavoie and Taxi CEO Rob Guenette were whisked on a tour of established agencies such as Wieden …
Continue Reading about Amsterdam At the Head of The Creative Class →
If you believe talking heads on TV, empathy is a bad thing for a Supreme Court justice to have. It's a must-have to be good in advertising: In advertising agencies, empathy--in this case, the ability to understand an audience--is a skill, just like Photoshop prowess. It needs to be learned and honed for effective marketing. And yes, it should be an advantage for someone in advertising, at hiring time and on the job, …
By David Burn
Philadelphia creative, Steve Grasse, is always up to something big. It's just the way the guy works. His latest BIG IDEA entails moving to the country and making things with his hands. "The go-go excesses of the millennium is over," Grasse said. "Now America needs to get back to fundamentals--hard work, brilliant inventions, and the manufacture of useful things." Grasse has purchased a 72-acre farm in the White …
Continue Reading about World, Meet Quaker City Mercantile. QCM, World. →
By David Burn
Not getting paid for work rendered is a real bitch. And according to The Wall Street Journal, there's some serious bitching going on right now. Monday's bankruptcy filing by General Motors sent chills down Madison Avenue as the car maker disclosed what it owed advertising and media agencies. The car maker disclosed that it owed ad and marketing firms at least $167 million as of May 31, according to court documents. …
Continue Reading about Free Rides Are For Scholars, Not Failed Auto Brands →
By David Burn
What you are about to see may appear innocent at first glance. But it's not innocent at all. At 1:09 in to the action, "Billy," the hardly fictional marketing director and star of the first segment in this BooneOakley self-promo piece is axed to death by his angry wife. Why is she angry? Because Billy didn't know enough to look beyond Manhattan for an ad agency. Like I said, there's nothing innocent here. But please, …
Continue Reading about Agency Sites That Merely Showcase Credentials Are Done →
Anyone know the agency that did this? UPDATE: It's BBH, New York. Ally Bank used to be known as GMAC Bank. …
Continue Reading about Kids + Animals = Yes, I Like This Ad →
Since FreeCreditReport.com isn't exactly free, a new credit-card law passed by Congress has some implications for our hapless credit-challenged friend and the campaign featuring him. From The Huffington Post: The "free credit report" advertised non-stop on cable television, it bears repeating, isn't free at all. The law calls for the Federal Trade Commission to issue new rules that will force free credit report …
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