Adpulp

Advertising News and Know-How, Since 2004

You are here: Home / Archives for Agencies

Agencies

By

Here, Sign This And You Can Have One Month of Severance

It's not often that you see labor activists get in the grill of a large advertising concern, but that's what's happening in New York City, where members of Industrial Workers of the World (the Wobblies) are protesting the rough treatment workers at Havas' Media Planning Group (MPG) received last spring. MPG recently cut 11 percent of its staff, primarily at its headquarters in New York. But the media giant did not …

Continue Reading about Here, Sign This And You Can Have One Month of Severance →

By

A Healthy Debate For TV Stations

Today's Wall Street Journal reports that the back-and-forth debate over health care reform has been a big help to cash-strapped TV stations: Altogether, groups on various sides of the debate have spent an average of about $1 million a day in recent weeks, analysts say. Some ads from conservative groups say Democrats want to bring Canadian-style, government-run health care to the U.S. Supporters of health-care …

Continue Reading about A Healthy Debate For TV Stations →

By

Zen and the Art of New Business Maintenance

Eric Karjaluoto of SmashLAB in Vancouver, BC is sharing an interview he did with business development consultant Blair Enns of WinWithoutPitching. Enns has a lot of great things to say. Witness: The only real way for a firm to shift the power is to eliminate as many substitutes to hiring their firm as possible. They do this by building a deep expertise. The easiest way to build deep expertise is to narrow the focus …

Continue Reading about Zen and the Art of New Business Maintenance →

By

Shrinkage Worse Than Expected

With GM bankrupt, the housing market in the toilet and a worldwide economy on the skids, one has to wonder just how long the "put a happy face on it" magicians in pinstripes can stay in character. According to Media Daily News, Publicis CEO Maurice Levy estimated that the advertising marketplace declined between 13% and 15% for the first half of the year. "These increasingly extreme corrections have come in response …

Continue Reading about Shrinkage Worse Than Expected →

By

They’re Like Charlotte’s Wong Doody

David Wiggs, President of Marketing Hitch, an agency search consultant, conducted an interview with David Oakley of Charlotte agency, BooneOakley recently. Oakley's a funny guy. I tried to get him to go see Yonder Mountain String Band with me a few years ago which would have been funny. But I digress. Here's a bit of the interview: Q. We've all read that the pitch / RFP process is broken. Many agencies aren't even …

Continue Reading about They’re Like Charlotte’s Wong Doody →

By

With Its Agency RFP, Zappos Steps In It

I have no personal interest in the Zappos RFP like I did with the Current TV one, but Mike Wolfsohn of Ignited does. He says Zappos didn't spend much time with his agency's response: We submitted our response online in the form of a blog. It gave us the opportunity to have lots of contributors posting text, pictures and videos, and the ability to use meta tags and navigation that made our response easy to explore. …

Continue Reading about With Its Agency RFP, Zappos Steps In It →

By

Minneapolis Tries To Heat Up Again

A new website, MinneADpolis, will try to get clients and prospective employees buzzing about the famously creative city again. From The New York Times: "Honestly, you get sick of seeing all the work handed to New York and the coasts," said Keith Wolf, partner and chief creative officer at Modern Climate, the new name as of Monday for the digital agency previously known as Wolfmotell. The Web site will include samples …

Continue Reading about Minneapolis Tries To Heat Up Again →