Even Spammers Are Getting News-Savvy

This e-mail slipped past my spam filter this morning:
MJwill.jpg
I do appreciate it when marketers, no matter how low on the respect totem pole, capitalize on news events in a relevant way. It shows someone is paying attention. And wills are an important thing to have if you’ve got a lot of cash or a family.

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About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.