Agency Sites That Merely Showcase Credentials Are Done

What you are about to see may appear innocent at first glance. But it’s not innocent at all.
At 1:09 in to the action, “Billy,” the hardly fictional marketing director and star of the first segment in this BooneOakley self-promo piece is axed to death by his angry wife. Why is she angry? Because Billy didn’t know enough to look beyond Manhattan for an ad agency.
Like I said, there’s nothing innocent here. But please, see for yourself…

The Denver Egotist says BooneOakley “kills it” and they do.
Billy died a bloody death, but that’s nothing. The agency self-promo Web site as a construct is now dead as a door nail. Modernista walked it to the edge, and now Charlotte’s finest gave it the final push.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.