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Agency Sites That Merely Showcase Credentials Are Done

June 1, 2009 By David Burn

What you are about to see may appear innocent at first glance. But it’s not innocent at all.
At 1:09 in to the action, “Billy,” the hardly fictional marketing director and star of the first segment in this BooneOakley self-promo piece is axed to death by his angry wife. Why is she angry? Because Billy didn’t know enough to look beyond Manhattan for an ad agency.
Like I said, there’s nothing innocent here. But please, see for yourself…

The Denver Egotist says BooneOakley “kills it” and they do.
Billy died a bloody death, but that’s nothing. The agency self-promo Web site as a construct is now dead as a door nail. Modernista walked it to the edge, and now Charlotte’s finest gave it the final push.

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Filed Under: Ad People, Agencies, Self-Promotion

About David Burn

Co-founder, editor, and publisher of Adpulp.com. David wrote his first ad for a political candidate when he was 17 years old. She won her race and he felt the seductive power of advertising for the first time. Today, David is a creative director in Austin, Texas.

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The Chronicle of Bright Ideas. Launched by David Burn and Shawn Hartley in 2004. Read, shared, and debated by a rogue group of ad pros ever since.

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