Agency Sites That Merely Showcase Credentials Are Done

What you are about to see may appear innocent at first glance. But it’s not innocent at all.
At 1:09 in to the action, “Billy,” the hardly fictional marketing director and star of the first segment in this BooneOakley self-promo piece is axed to death by his angry wife. Why is she angry? Because Billy didn’t know enough to look beyond Manhattan for an ad agency.
Like I said, there’s nothing innocent here. But please, see for yourself…

The Denver Egotist says BooneOakley “kills it” and they do.
Billy died a bloody death, but that’s nothing. The agency self-promo Web site as a construct is now dead as a door nail. Modernista walked it to the edge, and now Charlotte’s finest gave it the final push.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.