Adpulp
Advertising News and Know-How
By David Burn
The New York Times is running a piece on Grey's new offices and what motivated the move to an open floor plan. Before, most everyone had an office; now there are three in the entire company. And the floor that houses the creative and production departments lacks even cubicle walls. Tor Myhren, the chief creative officer of Grey New York, said the change was essential to foster transparency and collaboration. "Grey …
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I believe that small and mid-sized agencies are well-positioned to take advantage of this economy and the need for high-quality and high-touch marketing efforts. So the news that Toy is closing is sad, because it was one of the higher-profile startups of the last few years. Ad Age has more: The agency currently employs 10 full-time staffers and a handful of freelancers and is run by a trio of partners, Anne Bologna, …
By David Burn
Speaking at the Midem music conference in Cannes, producer and hip hop star Pharrell Williams--a man with a well-honed identity--unexpectedly gave the agency business a rousing endorsement. Asked what he would do if he was starting out today, the singer and producer told the …
Reading through AdAge this week, which highlights agencies of the year, I noticed an interesting contrast in McGarry Bowen, AdAge's Agency of the Year, and Mother, Creativity Agency of the Year. Here's a bit from the McGarry profile, focusing on great account service as a hallmark of the agency: "He is a class act and consummate professional," said Verizon's exec VP-chief marketing officer, John Stratton, of Mr. …
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By David Burn
People like lists. That's the word around the media company water cooler. People especially like lists when they appear on them. For instance, look at the lead to this press release from Weber Shandwick: Weber Shandwick, a leading global public relations firm, was today named to Advertising Age's esteemed Agency "A-List". As the only PR firm to make this year's list, Advertising Age called out the firm as a "PR …
By David Burn
We all know how clients can up and split. Well, the same is true for new and ambitious groups lodged within an old school New York agency. According to Ad Age, McCann Worldgroup is launching a tech unit called Split to create a new revenue stream for holding company Interpublic Group of Cos. Split is an all-in-one intellectual-property incubator, developer and digital creative shop; the 30-person global staff …
Continue Reading about Make A Place For Product Development In Your Portfolio →
By David Burn
Kirshenbaum Bond Senecal & Partners in New York has skin in the game. According to Stuart Elliott of The New York Times, the agency is introducing a stock fund that contains shares from K.B.S.&.P. clients. The index is intended to track the performance in the stock market of shares of companies that are publicly traded and clients of the agency. Eighteen of its more than 30 clients have stock that is traded on …
By David Burn
Blue Collar Interactive in Hood River, OR has come up with a unique way of introducing themselves to potential clients and the greater business community. Via its "Open House" concept, Blue Collar is offering one local company the chance to receive $20,000 in creative services for free. The package will be awarded to the most-deserving company based on their core values, commitment to community and any hardships …
Continue Reading about Spotlight On NW Creative: Blue Collar Interactive →
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